community social

Community Social Digital Marketing

Providing a professional service within a target community is among the most challenging and competitive sales environments.  A single community can be represented by dozens of real estate agents, insurance agents, health service providers, attorneys, bankers, and business consultants.  A community target market has a limited pool of potential consumers that get battered almost daily[…]

digital marketing path

Digital Culture Marketing

There unfortunately isn’t a “one sentence” response to creating a successful digital marketing campaign but if we had to sum it up; A successful digital marketing campaign identifies the culture of the target market, then adapts lead generation techniques to culture specific psychology driven interactions. Your digital marketing strategy is crafted by evaluating and re-adjusting[…]

digital forest

Autodialers, mass email, and social automation! Oh, my!

There are many scary things in the digital jungle to compete with if you’re a small company with a modest marketing budget.    Not utilizing mass distribution of content is like bringing a knife to a gun fight.  Your target clients are bombarded daily with an assortment of marketing tactics that incorporate mass volume distribution of content[…]

social marketing

Social Marketing Key Challenges

Social Automation enables real-time interaction with potential clients at the moment in which their everyday online conversations qualify them as a lead by listening in real-time to millions of real conversations for specific keywords, phrases, and topics that fit your market target audience. The speed at which new technology, communication channels, and customers adapt to[…]

social targeting

Good CRM should incorporate Social Automation

CRM was designed to manage client relationships through information collection and management empowering companies to cater directly to their customers/clients extremely effectively and accurate to their needs.  Traditional CRM is dependent on human input making the collected data only as good as your time commitment to keep it up to date. Social automation is all[…]

SEO Scam

SEO is not a marketing strategy

Most online marketing professionals would agree that they would like to get a higher level of direct opportunity engagement from search engine positioning.  SEO, Search Engine Optimization, is one of the top sought after online marketing services.  SEO driven sales leads from primary search engines such as Google or Bing result in an estimated 12%[…]

micro social

Think Micro Social

Micro Social is the ability to place topic specific content directly in front of a targeted audience at exactly the right time. Social content posted in most forums is presented to a very broad audience and often placed alongside content that can be significantly unrelated or, even worst, sometimes directly competitive.  The concept of being[…]

Social Media step by step

If you assume LinkedIn has over 450 million users and over 3 million company profile pages, it’s well qualified to be the largest business social platform available. But does it really work for the average business? DMR Stats reports roughly 94% of small businesses use social media but less than 2% of their revenue can be[…]

Be the center of your online marketing strategy

How do I know you’re not so good at online marketing?  You are personally reading this post.  But if you stop now you’ll go on to the next post, and the next, and the next, without learning how to be amazing at online marketing. Let’s use the heat from the sun as our analogy.  What[…]

ailign lunch money

Social Automation vs PPC

When considering social automation, the first thing to know is how does it compare to PPC (Pay-Per-Click). If you know what you spending on PPC it’s easy to compare a simple cost analysis and benefit if you know the value you are receiving from your PPC campaigns. Truth is most campaign managers don’t have a clue because[…]

ailign attitude

Bot with attitude!

The primary problem with social automation is it’s automated…  Most automated content is bland, has perfect grammar and spelling, lacks quirk, and simply yells out “I’m not human”.  When you subtract human from the conversation it either gets real interesting or simply boring.   If two robots are talking in the forest does it really[…]

Social Media Sales Automation

Sales occur when a need surfaces and a product/service is in the right spot at exactly the right time.  Social automation creates the ability to monitor millions of social media data streams for specific needs that fit precisely within your product/service offering genius.  Once a need is identified information is automatically shared directly to the[…]

are you listening?

are you listening?

They are talking about you, are you listening? We talk a lot about social media—the importance for your business to be on it and best practices for you to get started. Another important business challenge is productivity. I’d like to take this opportunity to talk about both: how to be productive and consistent on social media.[…]

ailign social automation

Social response engagement to personally connect with new customers

Many companies are engaging prospective and existing customers through intelligent social conversation automation that allows them to participate in thousands of real-time topic specific conversations.  A computer, though not quite as witty as you or I, does seem to have a much better ability to draw from its memory.  This dynamic difference allows a computer[…]