community social

Community Social Digital Marketing

Providing a professional service within a target community is among the most challenging and competitive sales environments.  A single community can be represented by dozens of real estate agents, insurance agents, health service providers, attorneys, bankers, and business consultants.  A community target market has a limited pool of potential consumers that get battered almost daily[…]

digital forest

Autodialers, mass email, and social automation! Oh, my!

There are many scary things in the digital jungle to compete with if you’re a small company with a modest marketing budget.    Not utilizing mass distribution of content is like bringing a knife to a gun fight.  Your target clients are bombarded daily with an assortment of marketing tactics that incorporate mass volume distribution of content[…]

social marketing

Social Marketing Key Challenges

Social Automation enables real-time interaction with potential clients at the moment in which their everyday online conversations qualify them as a lead by listening in real-time to millions of real conversations for specific keywords, phrases, and topics that fit your market target audience. The speed at which new technology, communication channels, and customers adapt to[…]

social targeting

Good CRM should incorporate Social Automation

CRM was designed to manage client relationships through information collection and management empowering companies to cater directly to their customers/clients extremely effectively and accurate to their needs.  Traditional CRM is dependent on human input making the collected data only as good as your time commitment to keep it up to date. Social automation is all[…]

SEO Scam

SEO is not a marketing strategy

Most online marketing professionals would agree that they would like to get a higher level of direct opportunity engagement from search engine positioning.  SEO, Search Engine Optimization, is one of the top sought after online marketing services.  SEO driven sales leads from primary search engines such as Google or Bing result in an estimated 12%[…]

ailign.com

Social Media step by step

If you assume LinkedIn has over 450 million users and over 3 million company profile pages, it’s well qualified to be the largest business social platform available. But does it really work for the average business? DMR Stats reports roughly 94% of small businesses use social media but less than 2% of their revenue can be[…]

ailign.com

Be the center of your online marketing strategy

How do I know you’re not so good at online marketing?  You are personally reading this post.  But if you stop now you’ll go on to the next post, and the next, and the next, without learning how to be amazing at online marketing. Let’s use the heat from the sun as our analogy.  What[…]

social automation for entertainment

Social Automation for Entertainment Services

Would it be beneficial to know when someone was looking for something to do in a specific location for the coming weekend, liked a certain genre of music or art, was talking about specific artists, was interested in a movie, or simply wanted to be entertained?  These conversations take place every moment online and ailign[…]

Social Automation for Politics

Social Automation for Politics

Political conversations take place every moment online and ailign is the tool to listen and engage with them in real-time.  With over 70 million facebook public pages and millions of real-time conversations every digital minute of everyday there are bound to be conversations that would benefit from your product and/or service within the political market.  Would it[…]

Social Automation Auto Services

Social Automation for Auto Services

With over 70 million facebook public pages and millions of real-time conversations every digital minute of everyday there are bound to be conversations that would benefit from your product and/or service within the Auto Service Market  Would it be beneficial to know when someone just had an auto accident, had auto problems,  got a new job, bought[…]

social automation chiropractor

Social Automation for Chiropractors

Consider all the online conversations that can result in new client opportunities if you were just able to respond at the right moment.  Sales occur when a need surfaces and a product/service is in the right spot at exactly the right time.  Social automation creates the ability to monitor millions of social media data streams for specific[…]

ailign attitude

Bot with attitude!

The primary problem with social automation is it’s automated…  Most automated content is bland, has perfect grammar and spelling, lacks quirk, and simply yells out “I’m not human”.  When you subtract human from the conversation it either gets real interesting or simply boring.   If two robots are talking in the forest does it really[…]

Social Media Sales Automation

Sales occur when a need surfaces and a product/service is in the right spot at exactly the right time.  Social automation creates the ability to monitor millions of social media data streams for specific needs that fit precisely within your product/service offering genius.  Once a need is identified information is automatically shared directly to the[…]

ailign social automation

Social response engagement to personally connect with new customers

Many companies are engaging prospective and existing customers through intelligent social conversation automation that allows them to participate in thousands of real-time topic specific conversations.  A computer, though not quite as witty as you or I, does seem to have a much better ability to draw from its memory.  This dynamic difference allows a computer[…]

Don’t be a social marketing bully

How you’re marketing online determines your audience and their opinion of you.  What you don’t want to be considered by your audience is a bully and it’s much easier to avoid then you think simply by listening.  Social listening helps you build an engaged audience with a positive brand presence. Listening is hard, even without[…]

Effective conversations

Tell me what’s so social about social media.  Being social is about building relationships, but relationships are quite hard to build offline less online.  How do you build the key relationship component of trust when there’s the chance that the next online conversation you have could be with someone living naked in a trailer down[…]