community social

Community Social Digital Marketing

Providing a professional service within a target community is among the most challenging and competitive sales environments.  A single community can be represented by dozens of real estate agents, insurance agents, health service providers, attorneys, bankers, and business consultants.  A community target market has a limited pool of potential consumers that get battered almost daily[…]

digital marketing path

Digital Culture Marketing

There unfortunately isn’t a “one sentence” response to creating a successful digital marketing campaign but if we had to sum it up; A successful digital marketing campaign identifies the culture of the target market, then adapts lead generation techniques to culture specific psychology driven interactions. Your digital marketing strategy is crafted by evaluating and re-adjusting[…]

digital forest

Autodialers, mass email, and social automation! Oh, my!

There are many scary things in the digital jungle to compete with if you’re a small company with a modest marketing budget.    Not utilizing mass distribution of content is like bringing a knife to a gun fight.  Your target clients are bombarded daily with an assortment of marketing tactics that incorporate mass volume distribution of content[…]

social marketing

Social Marketing Key Challenges

Social Automation enables real-time interaction with potential clients at the moment in which their everyday online conversations qualify them as a lead by listening in real-time to millions of real conversations for specific keywords, phrases, and topics that fit your market target audience. The speed at which new technology, communication channels, and customers adapt to[…]

social targeting

Good CRM should incorporate Social Automation

CRM was designed to manage client relationships through information collection and management empowering companies to cater directly to their customers/clients extremely effectively and accurate to their needs.  Traditional CRM is dependent on human input making the collected data only as good as your time commitment to keep it up to date. Social automation is all[…]

micro social

Think Micro Social

Micro Social is the ability to place topic specific content directly in front of a targeted audience at exactly the right time. Social content posted in most forums is presented to a very broad audience and often placed alongside content that can be significantly unrelated or, even worst, sometimes directly competitive.  The concept of being[…]

ailign.com

Social Media step by step

If you assume LinkedIn has over 450 million users and over 3 million company profile pages, it’s well qualified to be the largest business social platform available. But does it really work for the average business? DMR Stats reports roughly 94% of small businesses use social media but less than 2% of their revenue can be[…]

ailign.com

Be the center of your online marketing strategy

How do I know you’re not so good at online marketing?  You are personally reading this post.  But if you stop now you’ll go on to the next post, and the next, and the next, without learning how to be amazing at online marketing. Let’s use the heat from the sun as our analogy.  What[…]

ailign lunch money

Social Automation vs PPC

When considering social automation, the first thing to know is how does it compare to PPC (Pay-Per-Click). If you know what you spending on PPC it’s easy to compare a simple cost analysis and benefit if you know the value you are receiving from your PPC campaigns. Truth is most campaign managers don’t have a clue because[…]

social automation for entertainment

Social Automation for Entertainment Services

Would it be beneficial to know when someone was looking for something to do in a specific location for the coming weekend, liked a certain genre of music or art, was talking about specific artists, was interested in a movie, or simply wanted to be entertained?  These conversations take place every moment online and ailign[…]

Social Automation for Politics

Social Automation for Politics

Political conversations take place every moment online and ailign is the tool to listen and engage with them in real-time.  With over 70 million facebook public pages and millions of real-time conversations every digital minute of everyday there are bound to be conversations that would benefit from your product and/or service within the political market.  Would it[…]

Social Automation Auto Services

Social Automation for Auto Services

With over 70 million facebook public pages and millions of real-time conversations every digital minute of everyday there are bound to be conversations that would benefit from your product and/or service within the Auto Service Market  Would it be beneficial to know when someone just had an auto accident, had auto problems,  got a new job, bought[…]

social automation chiropractor

Social Automation for Chiropractors

Consider all the online conversations that can result in new client opportunities if you were just able to respond at the right moment.  Sales occur when a need surfaces and a product/service is in the right spot at exactly the right time.  Social automation creates the ability to monitor millions of social media data streams for specific[…]

social automation professional services

Social Automation Professional Services

Sales occur when a need surfaces and a product/service is in the right spot at exactly the right time.  Social automation creates the ability to monitor millions of social media data streams for specific needs that fit precisely within your product/service offering genius.  Once a need is identified information is automatically shared directly to the potential buyer[…]

social automation insurance

Social Automation Insurance Services

ailign listens to millions of real-time conversations looking specifically for the ones that apply the most to your product and/or service within venues that cater to your target audience.  No hype, no naked photo’s, no puppies or kittens, no just left or got a job posts, no celebrity pics framed in quotes, and no coffee mug[…]