Social Marketing Key Challenges

social marketing

Social Automation enables real-time interaction with potential clients at the moment in which their everyday online conversations qualify them as a lead by listening in real-time to millions of real conversations for specific keywords, phrases, and topics that fit your market target audience.

The speed at which new technology, communication channels, and customers adapt to each other is a challenge in online marketing. This has brought about a high demand for intuitive Social automation making it a fast-evolving major shift in the way companies collect information and interact with customers. But the fast paced rapidly changing landscape of social media makes it difficult to keep up with trends, changes, and additions to social media platforms. Resources you use today might not apply well tomorrow if they are not robust, forwarded looking, and adaptive, as you need to constantly use collected data to predict customer adoption and use patterns of new social media channels.

Integrating social automation into your organization requires flexibility as both businesses and customers adjust and adapt to the social automation process. Here, you will see some of the most common challenges you may face. Social automation is a key strategy in overcoming these challenges.

 

Here are the top five challenges of traditional social marketing:

  1. Creating a company-wide shift to customer centricity.If your organization isn’t used to focusing on customers, adjusting to social marketing can take some time. This is especially true for larger companies.  Collecting customer data is not new, responding to real-time opportunities based on real-time data requires a business culture change.
  2. Accepting and reaping the benefits of social automation requires patience. It’s easy to get excited about new processes to help grow your business. Keep in mind that as with most things, social marketing isn’t a quick fix. It takes time to train employees and help customers adjust to a new way of interacting with your organization.
  3. Shifting through the overload of information generated in social media.Social marketing provides more data than most organizations could ever want or need, and that isn’t necessarily a good thing when most data is a result of unqualified solicitation.  Knowledge is power, but only if it’s on target, you can easily access it, and know what to do with it. Determining what’s valuable enough to add to a social marketing campaign and what you can ignore presents a challenge.
  4. Meeting customers in media that your company doesn’t own.Most executives have to adjust their thinking in utilizing communication channels outside of their company’s own online webspace. Company websites are great, but that is rarely where your customers are. They’re using Facebook, Twitter, and whatever the next social media technology may be. To be successful, you need to go where the customers are.
  5. Adjusting brand-speak to actual conversations.Customers don’t respond well to industry and company jargon. Many brands struggle to speak to customers in a language that customers understand, injecting ad and sponsor content into social pages via banners and pop-ups doesn’t produce an ROI. A conversational tone is key when you’re communicating through social media.

 

Social automation overcomes these primary barriers by significantly changing how you target and engage an online opportunity. Social automation targets opportunities that results in increased qualified engagement.      Traditional online marketing lifespan of a post is less than 6 minutes, or about 3 seconds per view.  By incorporating social listening to thousands of conversations that can only be accomplished through smart automation it’s impossible to compare traditional marketing results to social automation.

ailign social automation campaign response rates average 18%

 

Social automation Increases qualified market reach. Whereas traditional online marketing is closer to spam to an unqualified audience, ailign connects you with a specific audience to your product/service.

Engagement through social automation is substantially greater than traditional marketing. Average campaigns create 100’s of direct qualified engagements a day combined with a substantially higher response rate than traditional marketing.

Traditional marketing averages

Average AdWords campaign response:   2%

Average PPC campaign response:  .06%

Average mass email campaign response:   .002%

Average SEO top 10 placement campaign cost:   $12,000

Average SEO top 10 placement duration:  < 1 week

Average blog post life span:   6 seconds / 3 views

 

The primary benefit of smart social automation is in driving qualified engagements that result in a substantially increased response rate that is easily 10x that of traditional online marketing.

Schedule an ailign demo today.

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