Effective conversations

Tell me what’s so social about social media.  Being social is about building relationships, but relationships are quite hard to build offline less online.  How do you build the key relationship component of trust when there’s the chance that the next online conversation you have could be with someone living naked in a trailer down[…]

10,000 posts before breakfast

There’s an argument to be had pertaining targeting and volume in marketing as to which is the better approach but what if you could do both?  It’s a redundant question because you, a human, couldn’t.  However, a robot could.  It types a bit faster than you do and it has a tendency to get less[…]

what happens in a digital minute

Digital Minute

A lot happens online in each minute of everyday.  This tremendous storm of content is being consumed by millions everyday at an unsustainable content growth rate.  Moz and Buzzsumo shows that the majority of content marketing has limited impact with 75% of blog posts they analysed getting fewer than 10 social shares and zero links from other[…]