digital marketing path

Digital Culture Marketing

There unfortunately isn’t a “one sentence” response to creating a successful digital marketing campaign but if we had to sum it up; A successful digital marketing campaign identifies the culture of the target market, then adapts lead generation techniques to culture specific psychology driven interactions. Your digital marketing strategy is crafted by evaluating and re-adjusting[…]

digital forest

Autodialers, mass email, and social automation! Oh, my!

There are many scary things in the digital jungle to compete with if you’re a small company with a modest marketing budget.    Not utilizing mass distribution of content is like bringing a knife to a gun fight.  Your target clients are bombarded daily with an assortment of marketing tactics that incorporate mass volume distribution of content[…]

Be the center of your online marketing strategy

How do I know you’re not so good at online marketing?  You are personally reading this post.  But if you stop now you’ll go on to the next post, and the next, and the next, without learning how to be amazing at online marketing. Let’s use the heat from the sun as our analogy.  What[…]

My twitter thing is broken

Are you a business twitter junkie victim?  Did you or someone you love get bullied into setting up a business twitter account promising millions in followers, so many hits your site will crash, and millennials knocking down your door and all you had to do was use the pound sign thingy in front of every[…]

10,000 posts before breakfast

There’s an argument to be had pertaining targeting and volume in marketing as to which is the better approach but what if you could do both?  It’s a redundant question because you, a human, couldn’t.  However, a robot could.  It types a bit faster than you do and it has a tendency to get less[…]

what happens in a digital minute

Digital Minute

A lot happens online in each minute of everyday.  This tremendous storm of content is being consumed by millions everyday at an unsustainable content growth rate.  Moz and Buzzsumo shows that the majority of content marketing has limited impact with 75% of blog posts they analysed getting fewer than 10 social shares and zero links from other[…]

5minutecrm SMART

Social Media Audience Response Tactic – SMART

The 4 components of a Social ai campaign are; Content Call to Action Target Pages Keywords Content – high impact content to get attention. Most readers only briefly scan content images and title content.  Auto response posts get a bit of an advantage as they typically go out as text and email notifications of content[…]

5Minute Check-up

Essential Components of an Online Presence Check-up

The 5 Minute online presence check-up incorporates several influences that directly impact your online presence. SEO Social Media Content Participation CRO According to Google, 97% of consumers use the web to search for local businesses. Having a strong online presence is an essential component of your marketing strategy regardless of business size, type, or industry. An online[…]