digital forest

Autodialers, mass email, and social automation! Oh, my!

There are many scary things in the digital jungle to compete with if you’re a small company with a modest marketing budget.    Not utilizing mass distribution of content is like bringing a knife to a gun fight.  Your target clients are bombarded daily with an assortment of marketing tactics that incorporate mass volume distribution of content[…]

social marketing

Social Marketing Key Challenges

Social Automation enables real-time interaction with potential clients at the moment in which their everyday online conversations qualify them as a lead by listening in real-time to millions of real conversations for specific keywords, phrases, and topics that fit your market target audience. The speed at which new technology, communication channels, and customers adapt to[…]

social targeting

Good CRM should incorporate Social Automation

CRM was designed to manage client relationships through information collection and management empowering companies to cater directly to their customers/clients extremely effectively and accurate to their needs.  Traditional CRM is dependent on human input making the collected data only as good as your time commitment to keep it up to date. Social automation is all[…]

ailign lunch money

Social Automation vs PPC

When considering social automation, the first thing to know is how does it compare to PPC (Pay-Per-Click). If you know what you spending on PPC it’s easy to compare a simple cost analysis and benefit if you know the value you are receiving from your PPC campaigns. Truth is most campaign managers don’t have a clue because[…]

ailign attitude

Bot with attitude!

The primary problem with social automation is it’s automated…  Most automated content is bland, has perfect grammar and spelling, lacks quirk, and simply yells out “I’m not human”.  When you subtract human from the conversation it either gets real interesting or simply boring.   If two robots are talking in the forest does it really[…]

Social Media Sales Automation

Sales occur when a need surfaces and a product/service is in the right spot at exactly the right time.  Social automation creates the ability to monitor millions of social media data streams for specific needs that fit precisely within your product/service offering genius.  Once a need is identified information is automatically shared directly to the[…]

I’m my own barrier

I tend to find I am my own barrier to online conversation engagement.  I look at many online conversations and make the subconscious decision often “I shouldn’t respond to that”. Is the conversation too political, socially awkward, offensive to some, too emotional, too playful during work hours, not the right tone, a topic I don’t[…]