community social

Community Social Digital Marketing

Providing a professional service within a target community is among the most challenging and competitive sales environments.  A single community can be represented by dozens of real estate agents, insurance agents, health service providers, attorneys, bankers, and business consultants.  A community target market has a limited pool of potential consumers that get battered almost daily[…]

digital forest

Autodialers, mass email, and social automation! Oh, my!

There are many scary things in the digital jungle to compete with if you’re a small company with a modest marketing budget.    Not utilizing mass distribution of content is like bringing a knife to a gun fight.  Your target clients are bombarded daily with an assortment of marketing tactics that incorporate mass volume distribution of content[…]

social marketing

Social Marketing Key Challenges

Social Automation enables real-time interaction with potential clients at the moment in which their everyday online conversations qualify them as a lead by listening in real-time to millions of real conversations for specific keywords, phrases, and topics that fit your market target audience. The speed at which new technology, communication channels, and customers adapt to[…]

social targeting

Good CRM should incorporate Social Automation

CRM was designed to manage client relationships through information collection and management empowering companies to cater directly to their customers/clients extremely effectively and accurate to their needs.  Traditional CRM is dependent on human input making the collected data only as good as your time commitment to keep it up to date. Social automation is all[…]

SEO Scam

SEO is not a marketing strategy

Most online marketing professionals would agree that they would like to get a higher level of direct opportunity engagement from search engine positioning.  SEO, Search Engine Optimization, is one of the top sought after online marketing services.  SEO driven sales leads from primary search engines such as Google or Bing result in an estimated 12%[…]

micro social

Think Micro Social

Micro Social is the ability to place topic specific content directly in front of a targeted audience at exactly the right time. Social content posted in most forums is presented to a very broad audience and often placed alongside content that can be significantly unrelated or, even worst, sometimes directly competitive.  The concept of being[…]

ailign.com

Social Media step by step

If you assume LinkedIn has over 450 million users and over 3 million company profile pages, it’s well qualified to be the largest business social platform available. But does it really work for the average business? DMR Stats reports roughly 94% of small businesses use social media but less than 2% of their revenue can be[…]

ailign.com

Be the center of your online marketing strategy

How do I know you’re not so good at online marketing?  You are personally reading this post.  But if you stop now you’ll go on to the next post, and the next, and the next, without learning how to be amazing at online marketing. Let’s use the heat from the sun as our analogy.  What[…]

are you listening?

are you listening?

They are talking about you, are you listening? We talk a lot about social media—the importance for your business to be on it and best practices for you to get started. Another important business challenge is productivity. I’d like to take this opportunity to talk about both: how to be productive and consistent on social media.[…]

ailign social automation

Social response engagement to personally connect with new customers

Many companies are engaging prospective and existing customers through intelligent social conversation automation that allows them to participate in thousands of real-time topic specific conversations.  A computer, though not quite as witty as you or I, does seem to have a much better ability to draw from its memory.  This dynamic difference allows a computer[…]

Effective conversations

Tell me what’s so social about social media.  Being social is about building relationships, but relationships are quite hard to build offline less online.  How do you build the key relationship component of trust when there’s the chance that the next online conversation you have could be with someone living naked in a trailer down[…]

My twitter thing is broken

Are you a business twitter junkie victim?  Did you or someone you love get bullied into setting up a business twitter account promising millions in followers, so many hits your site will crash, and millennials knocking down your door and all you had to do was use the pound sign thingy in front of every[…]

10,000 posts before breakfast

There’s an argument to be had pertaining targeting and volume in marketing as to which is the better approach but what if you could do both?  It’s a redundant question because you, a human, couldn’t.  However, a robot could.  It types a bit faster than you do and it has a tendency to get less[…]

5minutecrm SMART

Social Media Audience Response Tactic – SMART

The 4 components of a Social ai campaign are; Content Call to Action Target Pages Keywords Content – high impact content to get attention. Most readers only briefly scan content images and title content.  Auto response posts get a bit of an advantage as they typically go out as text and email notifications of content[…]

5Minute Check-up

Essential Components of an Online Presence Check-up

The 5 Minute online presence check-up incorporates several influences that directly impact your online presence. SEO Social Media Content Participation CRO According to Google, 97% of consumers use the web to search for local businesses. Having a strong online presence is an essential component of your marketing strategy regardless of business size, type, or industry. An online[…]