social branding or spamming

Social spamming, sorry… I meant “branding”

Forrester Research recently reported spending within social marketing is estimated at over 15.5 billion for 2016.   That’s an amazing number when you consider only 2% of all business communicated social posts are ever responded to according to Lithium Technologies who did a study with 85 brands. Marketing has not yet evolved into social media.  Information[…]