We remember 70% of what we see and hear

Online content strategy is a dynamic planning and development process.  Where information once empowered, it now tends to simply be a distraction to what we really focus on.  This is driven by the world’s largest global marketing battle going on every moment of everyday; the fight to the top of search engines and social channels.  It’s a daunting challenge for all and for those that typically get there it’s neither technical driven or in many cases ethical.    And the smart marketer’s tend to spend a majority of their time in the unethical realm utilizing eye candy, controversy, and a bit of miss direction.  All pose some general risks to your placement position and some may actually get you quite a bit of negative input but even negative marketing can be leveraged.

It is estimated that about 83 Million facebook posts are fakes and/or dupes.  About 75% of facebook posts are misleading, exaggerated, or all together false.  Over 350 million phots are uploaded to facebook each day of which 24% are estimated to be fake (1.2M), 37% copied from other online content, 6% application generated, and only 14% are estimated to be original content (1.1M).

If you assume the average social media user is online about 4 hours a day, according to digitaltrends, I assume we look at about 500 to 600 images.  That’s a .0006% of daily posted photos in just Facebook alone.  This is compounded by the majority of what we see that we subconsciously don’t even acknowledge.

Next time you stop to look at an image that you will remember think about that math.  The image attached to this post is a repost – but there’s only a .00002% chance you’ve seen it before – it might be the one case in odds in which you do have a better chance of being attacked by a shark.





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David Raine

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